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社交媒体策划岗位职责
B2B社交媒体策划/content SAE 上海造意行广告有限公司 上海造意行广告有限公司,Adsmith,Brandigo,造意行 You live and breathe Chinese social media. You know the latest trends, functions, platforms and user profiles. You will work with the project teams to develop social media strategies, roadmaps and action plans that will help our clients succeed with their business goals. You have a flair for innovation and creativity, but also understand our clients’ brands and overall strategies, and how it all fits together. You can copywrite Chinese at a high level and can assist the creative team.
Brandigo\China (formerly Adsmith China) is a strategic brand, marketing communications agency focused on creating great, effective work for our clients, in both business and consumer sectors.
Detailed Responsibilities:
*Working with account managers and the project teams, create concepts and campaigns for social media engagement.
*Analyze user behavior for client sectors and recommend strategic and creative approaches that will work with those audiences
*Work to keep retainer client accounts fresh and spirited with an eye towards content and tone
*Track client social media campaign progress and guide your colleagues to continuously improve
*Keep abreast of best-of-class measurement tools to accurately report analytics
*Utilize expertise in WeChat as well as other relevant platforms.
*Detailed planning based on strategy
*Copywriting as required to assist copywriting team
*Brief design team
*Participate in pitches and business development, including proposal creation and contribution
*Hold training seminars with colleagues to update them on the latest changes and trends
*Understanding and know-how the back-end operation on Weibo, Wechat and relevant platforms
Requirements
?Native Chinese with excellent English
?2-5 years of experience (preferably agency – 4A or independent)
?Good PPT ability
?B2B experience is preferred
?Strong knowledge of current and past digital/social media campaigns
?High – possibly extreme – attention to detail
?Work well with the team and colleagues